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PERSISTENCE! The Master Key To Success

As I have worked with business professionals over the last 20 years, one of the top traits that I've observed in successful people is...PERSISTENCE. 
In business, just as in life, there will always be setbacks, obstacles, delays, and trials. The strength of a successful business does not lie in its ability to create a trouble free existence.

No, it's strength instead lies in its ability to persist through those obstacles, setbacks, delays, and trials.

You see, persistence is a habit that is formed over time. Just as some folks have made quitting or giving up their habit, the truly successful have made persistence their habit.

Napoleon Hill in "Think and Grow Rick" stated that Persistence is one of the major keys to riches and success. He goes on to outline the 4 simple steps that lead to the habit of persistence:

1. A definite purpose backed by a burning desire for fulfillment.

2. A definite plan expressed by continuous action.

3. A mind closed tightly against all negative and discouraging influences - including negative suggestions of relatives, friends, and acquaintances.

4. A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.

When I think of persistence, I can't help of think about an early entrepreneur that epitomizes persistence. See if you can guess who I am talking about...

* He was awarded 1,094 patents during his lifetime.

* He invented the phonograph, the electric light, and the motion picture projector.

* Two of his well known quotes are: "Genius is one percent inspiration and ninety-nine percent perspiration." and "When the going gets tough, the tough get going."

* He "failed" 10,000 times in his pursuit of the electric light before finally succeeding.

Who is this man of persistence? Thomas Edison of course!

We must be careful to truly understand persistence. It doesn't mean to run head first into a concrete wall, get up, and then do it again. It does mean finding a way to blow up the wall, go over/around/under the wall, or simply tear the wall down.

I leave you with one of my favorite quotes of all time:

"Never, Never, Never Quit."
- Winston Churchill


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